The Bomber Fat Free Shad is one of the most value packed crankbaits on the market today. By design, these crankbaits are one of the most efficient baits made. That means that while the profile of the lure is big and bulky, the cross-section is narrower which allows the big bill to get them down quick and deep with minimal effort. This design also creates a wide but fast wobble that you can feel all the way to your elbow when you retrieve the lure. The wobble causes the built-in rattles to create an underwater sound wave that will really piss-off big bass. All these crankbaits have a beautiful, light reflective finish that will attract a lot of attention and generate more bites. When the Fat Free Shad gets bit, you can be confident that the hooks will bite and hold since all these baits come equipped with the exclusive Excalibur Rotating Treble Hook. These are mean hooks. They are super-sharp right out of the box and have a rotating design that bites deep so you will lose fewer fish and boat more limits. The 3/4 ounce size will dig down as much as 16 or more feet on a long cast with light line. The 1/2-ounce bait will run 12 or more feet deep.